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THE AGENCY CONUNDRUM
With more than two decades of diverse public relations experience, I
established Railing & Associates in 1998 to fulfill a need by companies
for top-quality public relations expertise at a reasonable cost. Over
the years, as business has become “leaner and meaner,” both human and
financial resources have been stretched to the breaking point.
Yet public relations agencies haven’t always been able to provide an
effective and affordable solution. Many business people say that all too
often they are pitched by senior strategists, but once the account is
landed, the work is delegated to juniors who can’t fulfill the agency
promise or produce results consistent with the investment.
THE SOLUTION
In essence, the agency acts as a high-cost middleman between the client
and the public relations counselor. A virtual agency comprised
completely of senior-level counselors, Railing & Associates removes that
middleman to our mutual benefit. Without the overhead of an expensive
office and staff, my firm can provide top-notch senior counsel at rates
far more cost-effectively.
We provide personalized service from strategic planning to all facets of
implementation and evaluation. What you see is what you get! Moreover,
because we’re all small business people ourselves, we respect your
budget constraints and the need to optimize your investment.
My name is our brand and our company’s success depends on meeting your
objectives.
– Cindy Railing, APR
Agency Principal |
